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Xbox’s Messaging Problem

Xbox’s Messaging Problem

Over the past several years, I've talked and written a lot about Xbox. As I've said many times, that's primarily because they are by far the most communicative of the "big three" when compared against Nintendo and PlayStation. Now, I always try to analyze their communication and direction with data…
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Nintendo Formally Acknowledges the Switch Successor

Nintendo Formally Acknowledges the Switch Successor

In what is most likely the most nonchalant way to announce a console's successor, Nintendo President, Shuntaro Furukawa, casually announced the Switch's successor via a Tweet this morning. Alongside announcing that the next Nintendo Direct would occur in June and be focused on the fall lineup of games for the…
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How Gaming Companies Overvalue Large Influencers

How Gaming Companies Overvalue Large Influencers

Influencer. It's a term we seem to hear daily now and, as it relates to gaming, it can be a large portion of what you interact with on social media sites, YouTube, Twitch, and more. In some cases, companies have begun to rely on influencers even more than traditional marketing…
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Mafia Trilogy Announced, Debuts Next Week

Mafia Trilogy Announced, Debuts Next Week

As we leaked last month, the Mafia titles began being registered in different domains which alluded to remasters being on the way. It turns out, the entire trilogy will be returning. It has been announced that next week on Tuesday, May 19th, the Mafia Trilogy will be introduced in what…
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Borderlands Movie Announced by Gearbox CEO

Borderlands Movie Announced by Gearbox CEO

In a now deleted tweet, Randy Pitchford, CEO of Gearbox Software, announced that a Borderlands movie is on the way. According to Pitchford, Eli Roth is set to direct alongside Lionsgate and Arad Productions. Apparently this is set to debut at PAX East next week. You can find the deleted…
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