Anyone who has covered Nintendo knows how stringent they are in sharing their content. As direct as we are, we’ve been copyrighted multiple times by Nintendo for the simplest of things. According to a post this morning, they still show no sign of changing their antiquated ways.
In a post this morning, they asked that streamers, content creators, etc. only show their reactions to the Direct. They are not allowed to use any footage or sound from the presentation.
[お願い] Nintendo Directのライブ配信中に、Nintendo Directの映像・音声をミラー配信する行為はお控えください。ミラー配信を伴わない同時視聴配信は行っていただけます。なお、Nintendo Directのライブ配信終了後、ガイドラインに沿った内容であれば、配信映像を取り扱った動画を投稿いただけます。
— 任天堂株式会社 (@Nintendo) June 15, 2021
Nintendo requests that content creators do not include any Direct audio or video in today's broadcasts – just their live reactionshttps://t.co/9a01SXM1i6
— GamesIndustry (@GIBiz) June 15, 2021
In a major display of solidarity with their creators, Twitch followed up by saying they would not broadcast the Nintendo Direct despite having the rights to do so.
Nintendo tweeted from their official account that co-streaming today’s event is not allowed, differing from years past. While /twitchgaming has permission to air the show, we won’t be airing the event because all creators can’t co-stream. https://t.co/Cx7kNsIIdJ
— Twitch (@Twitch) June 15, 2021
Our Take
Let’s call a spade a spade. It’s time for Nintendo to become part of the modern gaming community. Not only does this disappoint fans, but it severely limits engagement with potential new customers. It’s outdated thinking that needs to change.
