In what is definitely the most surprising news we’ve seen so far today, Atari has announced they will be opening a series of gaming related hotels across eight cities in the US. The first of which will open in Phoenix followed by Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.
The hotels are described as follows via the official press release:
The Atari hotels will feature common areas following the latest trends in hotel hospitality, with a focus on the video game universe and the Atari brand. They will include a state of the art eSport studio, an Atari gaming playground , meeting and event rooms, co-working spaces, restaurants, bars, a bakery, movie theater and a gym. They are targeted at family or business travelers, providing a luxurious, relaxed and one-of-a-kind experience.
The following concept image was shared:
This is definitely interesting. Given the tremendous growth of the gaming market and its mainstream presence, we understand the direction. However, we’re wondering how they are going to market these hotels to business and family travelers. Regardless, we’re excited to see the result.