With their contract at with FIFA at an end, Electronic Arts is looking to the future with their decades-long running football franchise. “EA Sports FC” will be the new branding of the franchise with the new logo now being shared.
The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, triangles. From passing techniques to set plays, the shape has also been woven into the DNA of EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well the iconic player indicator symbol that appears above every athlete in every match.
You can learn more about the design of the Football Club logo from EA here.
Senior Vice President and General Manager of EA Sports FC, Nick Wlodyka, had the following to say:
“This is where the story of EA SPORTS FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future. EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”
EA will be sharing more information in July. For now, fans wanting to be updated as it releases can sign up through EA here. And of course stay tuned to Seasoned Gaming!