Koch Media announced today that they are moving forward with a rebranding that will “acknowledge who we truly are.” As reported by Gamesinsdustry.biz, Koch Media will now be known as Plaion (pronounced Play-On).
According to the report, the 28-year old media company wanted to move forward with a new message. And not simply one that goes by a different name, but rather spoke to the journey they see ahead. The logo has even been designed around the universally recognized triangular symbol for ‘play’ with the ‘io’ styled to resemble a one and zero – a little binary Easter egg to emphasize the company’s digital operations.
Managing Director Klemens Kundratitz had the following to say to Gamesindustry.biz:
But the more we thought about it, the more we wanted to go all the way. It’s more impactful, it’s got an external statement but it’s also an internal statement to our people. We’re opening this new chapter, they’re part of this, we’re a modern, growing, ambitious, global company, and it’s energizing people internally.
Obviously, we want to avoid people seeing this as window dressing. The signal we’re sending is that we’re on a journey and it’s good to give this journey a new name, new visual appearance. New is always exciting.
The report also points to the fact that the company has grown extensively since the acquisition by Embracer Group. The MD says his firm is now three times the size it was when purchased – over 2,300 staff, including 1,600 developers. As to what comes next? Time will tell, but it’s clear AAA games publishing will continue to grow.