Every time we seem to question whether the Switch is about to cool down, we are proven incorrect. The Switch saw tremendous sales through Thanksgiving week and over Black Friday in both the US and UK.
In the US, Nintendo sold through over 830,000 units which is the highest single week of sales in the console’s history in the US. These sales have allowed the Switch to surpass 17.5 million total units in the US. Per Business Wire:
“Over Thanksgiving week (Nov. 24 to Nov. 30), the Nintendo Switch and Nintendo Switch Lite systems sold a combined total of more than 830,000 units in the U.S., according to internal data. This ranks as the single best week of U.S. sales in Nintendo Switch history. These results were bolstered in part by the recently introduced Nintendo Switch Lite system and a variety of Black Friday offers, such as a Nintendo Switch bundle that included a full game download of the Mario Kart 8 Deluxe game at no additional charge. Total sales of Nintendo Switch in the Americas have reached 17.5 million units.”
In the UK, Nintendo saw similar success in that their sales through the week in 2019 exceeded what they saw in 2018 per Gamesindustry.biz and they were also tops in revenue.
No matter what you think of the Switch, there’s no argument that it is popular, selling extremely well, and offers a unique experience. Nintendo absolutely has done something right this time around!