In an unexpected announcement today, Ubisoft unveiled a new variation of their swirl logo. They detailed the change via a blog post here: Ubisoft New Logo Info
With the announcement of four new major titles (Far Cry 5, South Part The Fractured But Whole, The Crew 2, and Assassin’s Creed Origins) on the way prior to E3 along with this new logo, it certainly seems as though Ubisoft is preparing to move into the future. They have earned an image in recent years for having very popular games that run into a lot of issues and/or bugs at launch. It will be interesting to see if these moves represent Ubisoft trying to shed that image going forward.