Major Nelson from Microsoft today announced some impressive numbers regarding the Xbox brand’s performance on Black Friday. The details:
- Xbox fans around the world spent a total of 325 million hours gaming on Xbox Live this past week. Hours spent playing games on Xbox One last week were up 196 percent compared to Black Friday week in 2014, and time spent using Xbox apps increased a whopping 321 percent.
- Worldwide Xbox Black Friday sales in the Xbox Store broke records with an increase of 57 percent across Xbox One and Xbox 360, global Xbox Live Gold subscriptions were up over 40 percent, and U.S. Xbox One console sales at retail were up 22 percent over the same period last year, making it the second biggest Black Friday week in 15 years of Xbox history in the U.S.
- Total paid unique users in the Xbox Store also broke records with an increase of 55 percent across Xbox One and Xbox 360 compared to Black Friday week last year, with 88 percent growth on Xbox One alone.